Author: Rudi Carstens

Rudi is a seasoned digital marketing professional with 20 years’ experience in web development and SEO, as well as 10 years’ experience in social media management and other aspects of digital marketing such as email and content marketing. He is well positioned to help local businesses with customised digital marketing solutions having worked on projects across a wide variety of industries as a SEO and Digital Marketing Specialist, both inhouse and at a digital agency. In addition to a Bachelor of Visual Arts degree, Rudi also completed an international accredited Marketing Management and Advanced Digital Marketing course, as well as various digital marketing certifications.

Digital Marketing

8 Essential Components of a Digital Marketing Plan

ByRudi Carstens August 17, 2021August 17, 2021

The purpose of a well-crafted digital marketing plan is to provide guidance on how, why, and to whom you’ll deploy your marketing message. This marketing plan can be as complex or simplified as you like…

Digital Marketing

What is Digital Marketing and Should You be Using it for Your Business

ByRudi Carstens August 4, 2021August 17, 2021

You may have heard the term ‘Digital Marketing’ used and wondered what it means and is it something that your business needs. Digital marketing includes different forms of online business presence such as business websites,…